Eddie V Staff Product Designer

Staff product designer

Staff Product Designer for enterprise platforms, design systems, and product modernization.

I lead product design work where systems, workflow complexity, and implementation all matter at the same time. My background spans enterprise platforms, authenticated experiences, global marketing and eCommerce ecosystems, design systems, and AI-enabled product workflows built in close partnership with product and engineering.

View flagship work Experience and resume

The strongest leverage comes from improving how a product team works: clearer systems, better workflow decisions, stronger implementation alignment, and reusable patterns that hold up at scale.

Enterprise Platforms Design Systems Modernization Design to Development

Flagship work

Two core case-study anchors for enterprise product design and systems leadership.

These are the strongest proof points for Staff-level scope: platform modernization, workflow design, design systems, and implementation-aware product execution.

Flagship 01 · Design system

Radiance Design System

Built and documented the Radiance web design system to support modernization across Illumina’s global marketing platform, eCommerce surfaces, and authenticated digital experiences.

Problem
UI patterns were drifting across teams, slowing delivery, and making redesign work harder to scale across a connected product ecosystem.
Role
I led system structure, component definition, patterns, guidelines, and design-to-development documentation.
Scope
Shared UI components, repeatable templates, documentation in Zeroheight, and implementation guidance for product and engineering partners.
Outcome
Created a reusable system foundation that supported modernization work, reduced one-off decisions, and improved consistency across product surfaces.
Radiance system snapshot Components · Patterns · Docs

Surfaces

  • Global marketing platform
  • eCommerce ecosystem
  • Authenticated experiences

Artifacts

  • Components and UI patterns
  • Guidelines and usage rules
  • Zeroheight documentation

Why it mattered

  • Reduced UI drift
  • Supported modernization
  • Improved handoff quality

Case study preview based on system structure, documentation, and modernization work. Replace with real component and documentation crops when ready.

Flagship 02 · Enterprise UX

Illumina Enterprise UX

Led product design initiatives across Illumina’s marketing platform, enterprise product modernization efforts, eCommerce flows, and authenticated digital experiences.

Problem
High-complexity experiences needed better structure, clearer workflows, and stronger continuity between product decisions, interface behavior, and technical delivery.
Role
I owned end-to-end product design across workflow definition, interaction models, interface redesigns, and implementation-ready specifications.
Scope
Included product detail pages, cart and checkout flows, personalization, experimentation, Gaia and Interstellar applications, and StrataMap Spatial work.
Outcome
Improved decision-making across teams, gave engineers clearer build targets, and helped move platform work from fragmented redesigns toward a more scalable product model.
Enterprise workflow preview Platform · Checkout · Personalization
Product detail pages Cart and checkout Authenticated flows
Platform templates
Workflow redesign
Design specs
Engineering delivery

Partners

  • Product managers
  • Engineers
  • Marketing stakeholders

Leverage

  • Cleaner task structure
  • Better implementation alignment
  • Repeatable product decisions

Case study preview emphasizing workflow scope and delivery environment. Replace with interface crops or flow diagrams when local assets are available.

Additional proof

Supporting work that reinforces product leadership, experimentation, and implementation range.

Product reboot

CrowdCue

Reframed the product around live event moments, simplified the shell, and reduced exploratory feature sprawl in favor of a more focused product direction.

Role: Product design direction, interaction structure, shell simplification

AI workflow

AI Design Workflow

Built AI-assisted workflows for prototyping, synthesis, and design-to-development collaboration with an emphasis on implementation realism rather than speculative output.

Role: Workflow definition, prototypes, evaluation of useful versus noisy AI behaviors

Approach

How I work with product and engineering to create leverage beyond the interface.

I start with the operating model

I work from task flows, states, dependencies, permissions, and business constraints first so the interface is built on a model that can survive real product complexity.

I use design to reduce ambiguity

My role is often to help teams make better decisions earlier: clarifying tradeoffs, tightening scope, and turning ambiguous requirements into something product and engineering can execute.

I collaborate through working artifacts

Prototypes, system guidance, flow models, specs, and documentation are how I align teams and reduce translation loss during delivery.

I look for repeatable leverage

The strongest outcome is not a single polished screen. It is a better system, a stronger workflow, cleaner implementation alignment, and decisions that scale across a product.

Experience

Resume snapshot grounded in current enterprise product and systems work.

A full resume PDF is available below. This section highlights the experience most relevant to Staff Product Designer roles.

Current role

Illumina

Staff Web Designer (Product Design Lead) · 2017 to present

  • Lead product design initiatives across Illumina’s global marketing platform, eCommerce ecosystem, and authenticated digital experiences.
  • Designed and documented the Radiance system, including UI components, patterns, and guidelines.
  • Led enterprise template modernization to improve usability, maintainability, and delivery consistency.
  • Redesigned product detail pages, cart, and checkout flows to improve clarity and conversion.
  • Partnered with engineers, product managers, and marketers to deliver implementation-ready product work.
  • Prototyped AI-enabled product development workflows and improved design-to-development specifications.

Core strengths

  • Enterprise product design
  • Design systems
  • Interaction design
  • Workflow modernization

Cross-functional value

  • Design-to-development handoff
  • Documentation and process improvement
  • Stakeholder alignment
  • Design mentorship and feedback

Tools and methods

  • Figma and Zeroheight
  • Experimentation and personalization
  • AI-assisted prototyping
  • Frontend fluency and implementation review
Open resume PDF

Contact

Open to Staff Product Designer roles spanning enterprise product design, systems work, and modernization.

I’m most useful in roles where product design needs to connect platform complexity, workflow structure, design systems, and implementation quality. Email is the most direct way to reach me, and the resume PDF above provides a fuller experience snapshot.

eddie.v@me.com Resume PDF